All communication touchpoints of an event are crucial for a cohesive and well-crafted image. Here, the debate about the future of Portugal in the semiconductor and microelectronics market was the main focus. For this event, held on October 3, 2023, Micro.electronics defined the program and entrusted all the event management to Critec. Identity, online communication (website, social media and ads), offline communication (outdoor advertising), accreditation, logistics (check-in, audiovisual equipment, catering, guest accommodation reservations), press and livestream were ensured by the team.

Managing social media for events, in this case a month-long festival with international projection, is demanding. The strategic planning, the creation of graphic content, videos and copy, the daily collection of content, require constant management and evaluation. Beyond promoting the festival in its different segments, another crucial aspect is the on-site coverage, interaction and communication on the project's main social media profiles: Facebook, Instagram and TikTok,