Managing social media for events, in this case a month-long festival with international projection, is demanding. The strategic planning, the creation of graphic content, videos and copy, the daily collection of content, require constant management and evaluation. Beyond promoting the festival in its different segments, another crucial aspect is the on-site coverage, interaction and communication on the project's main social media profiles: Facebook, Instagram and TikTok,

This rebrand is structutred by several communication pieces that reinforce the brand's new positioning in its Hotel and Events segment. A brand full of stories, transformations, memories of unique days, hospitality and rest. The experience in Eden takes us to a calm place in direct relationship with the imaginary of the primordial garden.