This rebrand is structutred by several communication pieces that reinforce the brand's new positioning in its Hotel and Events segment. A brand full of stories, transformations, memories of unique days, hospitality and rest. The experience in Eden takes us to a calm place in direct relationship with the imaginary of the primordial garden.

The 3rd edition of FFONSECA DAY, under the theme of Artificial Intelligence, took place at the Aveiro Congress Centre and gathered more than 400 participants. Critec provided LED screens for the main stage and the hall of the technical session area, facilitating the presentations and lectures. FFONSECA reinforced its forward-looking vision, focused on progress and innovation, with an event that showcased technical sessions on AI solutions and the exchange of disruptive ideas capable of shaping the future of the industry. The day also featured a keynote by Manuel Dias, a member of Microsoft's executive board, on the theme “Generative Artificial Intelligence: The Future of Creativity and Innovation.”