TEDxAveiro Hominem vs. Machina, which took place on June 24, 2023, promoted a space for reflection on contemporary paradigms. Critec was a silver sponsor of the event and also provided the best technological solutions to guarantee its success.
The Marketing Kit appears in the context of Amorim Cork Composites rebrand, more specifically at Amorim Tech Seal. This kit is an experience targeting professionals in the sector, not only from a rebrand communication perspective, but as an update and promotion of these composites. This box, lined with cork, promotes the product range and also provides direct contact with product samples and other promotional and interaction materials.
Managing social media for events, in this case a month-long festival with international projection, is demanding. The strategic planning, the creation of graphic content, videos and copy, the daily collection of content, require constant management and evaluation. Beyond promoting the festival in its different segments, another crucial aspect is the on-site coverage, interaction and communication on the project's main social media profiles: Facebook, Instagram and TikTok,
